Jeff Bezos (Amazon) über Startups und Attitude:
"I believe that optimism is an essential quality for doing anything hard–entrepreneurial endeavors or anything else. That doesn't mean that you're blind or unrealistic, it means that you keep focused on eliminating your risks, modifying your strategy, until it is a strategy about which you can be genuinely optimistic. People think entrepreneurs are risk-loving. Really what you find is successful entrepreneurs hate risk, because the founding of the enterprise is already so risky that what they do is take their early resources, the small amounts of capital that they have, whatever assets they have, and they deploy those resources systematically, eliminating the largest risk first, the second-largest risk, and so on, and so on. Entrepreneurship is really more about a state of mind than it is about working for yourself. It's about being resourceful, it's about problem solving."